The

Denim Jacket

What makes something a true icon is its ability to be reinterpreted again and again without ever losing its identity.

The Icon

The denim jacket began its sartorial
journey in the early 1900’s as a uniform
for workers in the new west.

Trusted for its durability in the denim to every stitch it quickly became a symbol synonymous with hard working American tradition. Out of its humble functional birth, it grew to grace the silver screen and influence pop culture. From John Wayne to Steve McQueen the denim jacket immortalized the very bravado they portrayed in film.

Its rebellious flare soon caught notice by the pioneers of punk as their explosion flooded the scene. Its working man’s heritage morphed into an anti-establishment staple, the anti-suit. Paired with studs and tattered tees it personified casual attitude all while maintaining the nostalgia of true Americana.

In the early 60’s San Francisco’s own Levi Strauss & Co. created the denim trucker jacket. A refined more wearable version to its heritage roots which after over 5 decades continues to be the identifiable silhouette of the modern day outerwear staple.

Over a century later the denim jacket continues to rightfully have its place. It represents not only the purpose in which it was created but continues to provide expression that is adaptive to the back it is on.

I did not intend to break the mold when I decided to make this jacket. I simply wanted to capture everything that makes the denim jacket what it is, in the best possible way for our customer.

Our Tribute

Re-inventing, re-imagined, and re-birth… All of which gets overused in classic design. I did not intend to break the mold when I decided to make this jacket. I simply wanted to capture everything that makes the denim jacket what it is, in the best possible way for our customer. Understanding where something came from allows an adaptation that not only celebrates the characteristics that have stayed intact through the years, but it gives reason to offer it in a way that has not quite been done before.

We start with a selvedge stretch Italian bull denim, natural in finish it is then dyed with rich colors in a way that will ensure lasting hues that will not fade or transfer all while preserving a fine luster and hand. The classic 4-pocket trucker silhouette maintains the iconic shape that has transcended generations. Each panel of denim is cut with a Japanese top dyed tencel twill.

The jacket is sewn together with both layers, staying true to the classic construction of its workwear roots, but giving a silk touch throughout the inside. The durable make of the tencel blend will not compromise the longevity expected from the denim itself. The HonourMark 4-point snap system with Napa leather washers provides a signature touch, enhances durability, all while finishing the look in a refined way. Cut to fit slim, but infused with stretch to move.

What makes something a true icon, a true classic, is its ability to be reinterpreted again and again without ever losing its identity.

Understanding where something came from allows an adaptation that not only celebrates the characteristics that have stayed intact through the years, but it gives reason to offer it in a way that has not quite been done before.