Before the first pattern was cut we applied our years of experience to best understand our guy's day to day, how he dresses, what he expects from brands he supports, how he likes his clothes to fit and more. With that information we saw an opportunity to provide him with the some of the world's finest materials but in a way that captures all that is important to who he is and who he strives to be.
When you strip down to the fundamentals of menswear, fit and materials are what differentiate the good from the exceptional.
The HonourMark Fit
Our fit is a result of decades of mens pattern making experience combined with knowing our guy and what he is comfortable with. Pushing his boundaries to a place that will not only provide him with the comfort he wants but the look needs. Everything we make is intended to offer a slimming but not constricting fit. We are true to the realities of mens shapes and accommodate to that with a universally appealing result.
Exceptional Fabric and Trims
The fabric and trims selected for each piece are expected to function at the highest level while at the same time offering a truly exceptional look and feel. Luxury items to me need to be worn and really lived in. I never wanted to create a great jacket that felt like it can only be worn for special occasions and weather permitting. HonourMark is intended to be worn and really tested with the elements of everyday life.
Everything that we use in creating the product is sourced from the finest mills and artisans from Japan, UK, and the USA. The mindset is when we make something intended to last for generations every component that makes it whole needs to stand the test of time.