Why HonourMark?


“Don’t ever do that to me again,” Dave chided, holding two piping hot coffees. I knew instantly what “that” meant.  The aroma brought back distant yet vivid memories of running our dogs on the beaches of Lake Michigan against biting winds that drove most others away.  For the last three years I had barely seen my best friend while building a company from scratch.  “Can’t make it” was my all-too-often answer to his repeated invitations. But at 6 a.m. on the day my partners and I sold our company, Dave was on my front steps reminiscing about all we had been through since high school, merrily emphasizing my many mishaps and blunders.
Fast-forward 15 years, through marriages, kids and living in different cities, things between us haven’t changed.  I often remember that day, sipping our coffees and sharing our pasts.  There is durability and an unspoken level of quality to certain men that make you feel lucky to have them as part of your life.
The people like Dave, whether friends, family or those I admire from afar, inspired me to create HonourMark.  I’m sure most everyone can name a few.
While headlines often glamorize the nefarious and the irresponsible, our brand, HonourMark, is going to champion the man worth knowing. 

You’ll likely think of him as a lifelong friend, a mentor, a dad. Others will think of you.
We think of him simply as man, in the best sense of the word.


Mike DeNunzio